Group
Ethica
Year
2022-2023
Discipline
Branding, Product Design
Rebranding ETHICA: A New Look for a New Era
Our design services company has been hard at work rebranding Group ETHICA, ensuring their image continues to reflect their commitment to connecting health professionals and pharmaceutical laboratories while expanding their reach across Africa.
Our challenge here was to create a visual identity that accurately represents the group's values and mission.
Robotto: A Typeface Mirroring
ETHICA's Identity
The selection of the Robotto typeface for ETHICA Group was a deliberate choice, representing the brand's identity, values, and goals. Robotto's clarity, accessibility, and modernity are precisely what the brand stands for.
A Symphony of Colors:
Defining ETHICA Group's Visual Identity
The color palette selected for ETHICA Group is a carefully curated blend of midnight blue, french blue, light sky blue, dark slate gray, heron plume, goldenrod, shadow, rare gray, pole silver, and outer space. Each color has been chosen for its ability to convey the brand's ethos and vision.
This meticulous selection and application of colors and typeface is a testament to the comprehensive rebranding effort, skillfully executed to align ETHICA Group's visual identity with its mission and values
