Kouassi
Cacao
Year
2022-2023
Discipline
Branding
Balancing Heritage and Modernity in Brand Identity
Kouassi Cacao, a family-owned cocoa plantation company that has been in operation for over 50 years. The challenge was to create a brand identity that accurately represented the company's heritage while also modernizing a standing out in a competitive market.
Infusing Tradition and Nature
We incorporate the rich and warm tones of the cocoa bean into the color palette, as well as incorporating a pattern inspired by the cocoa tree leaves. The old man in the logo symbolizes the company's long-standing tradition, expertise and experience.
We thoroughly appreciated the challenge this project presented, allowing us to craft a unique and authentic brand identity for Kouassi Cacao that truly resonates with its rich heritage and forward-looking aspirations.
